Pizza Hut in Hong Kong has brought movies and pizza together with its new Blockbuster Box Pizza, which can instantly turn into a smartphone-powered LCD projector. Ogilvy Hong Kong spearheaded the creation of the box for Pizza Hut’s new marketing stunt.
The pizza table inside the special Blockbuster boxes features a lens, which can be inserted into the side of the box after the perforated hole is punched out, reported Business Insider.
Once the lens is in place, use a smartphone as the movie source. Place it in the center of the box and the lens will magnify the image from the phone screen and project it onto a wall.
In addition to the LCD projector, the boxes also have a QR code for one of four downloadable movies. The movies’ genres correspond to the box ordered: Slice Night (horror), Anchovy Armageddon (science-fiction), Hot & Ready (romance) and Fully Loaded (action).