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Crestron Outfits Offices And Remote Workers With Innovative Video Conferencing Tools For Covid-19 And The New Normal

Crestron Outfits Offices And Remote Workers With Innovative Video Conferencing Tools For Covid-19 And The New Normal

This article has been reposted from Forbes.com.

There’s no denying that COVID-19 has changed the corporate landscape dramatically. With many employees forced to work from home, video conferencing platforms have become essential alternatives to face-to-face meetings. Vendors across the technology spectrum have responded to the predicament by offering their cloud conferencing solutions for free, or by expanding the functionality of their existing free versions with more advance capabilities.

One company that might not roll off the tip of the tongue in the residential video conferencing space is Crestron. However, the company has been a mainstay in conference rooms across the global corporate world, with its video conferencing and automation solutions. Now, 48-year old company is leveraging its enterprise video conferencing chops to help support work-from-home users, and prepare organizations for their eventual, theoretical return to the office.

Early in June, Crestron teamed up with Logitech to launch the new HomeTime hardware bundle, optimized for Zoom video conferencing at home. This offering marks the emergence of a new category of video products for residential use. While many work from home users are content with a laptop’s video and audio quality, Crestron believes that there may be a class of work from home users who require better noise cancellation, cameras that compensate for poor lighting and other capabilities that deliver a more office-like experience. HomeTime seamlessly integrates Logitech’s MeetUp conference camera with the Crestron technology ecosystem. Not targeted for casual work from home users who have only sporadic video conferencing needs, the Crestron bundle is designed for individuals who want to see co-workers, friends and family in much larger video windows on a dedicated large format TV. It features built-in speakers that deliver high-quality audio throughout the room and a professional-grade full-duplex beamforming microphone for enabling natural conversation. Crestron also provides its own integrated remote control to initiate and join scheduled meetings, control the camera, and select the preferred view (e.g., speaker, gallery, or full-screen).

Crestron believes that there will be a significant percentage of workers who return to the traditional office at some point in the future. As such, the company wants to be in a position to ease that transition. The nature of video conferencing, even in a corporate setting, is bound to have changed during the pandemic. Crestron’s in-house data estimates that pre-COVID-19, only 7% to 15% of existing corporate conference rooms had video conferencing capabilities. With the explosion of video conferencing over the last several months (and the fact that many will likely continue to work remotely even as others return to the office), Crestron estimates that videoconferencing “spaces” in the office will need to increase as much as 85%.

Crestron is focusing much of its energy on Microsoft Teams and Zoom, due to their broad appeal with enterprise and work from home users. But here’s the kicker: because workers are not likely to be thrilled with the notion of packing a small conference room, Crestron realized that there is a real need for a smaller, more mobile integrated solution that preserves social distancing etiquette even in the office.

To that end, Crestron’s new Flex R-Series can be installed in minutes and wheeled into any existing space to provide one-touch video and content management. The level of flexibility that Creston is offering here is tangible—most companies do not want to (or cannot afford) to equip every conference room with a full-blown video conferencing system. The Flex R-Series is a cost-effective solution that has the potential to close the distance between remote teams, regardless of their geographic location.

A few closing thoughts

While the conventional wisdom is that significant numbers of workers will continue to work remotely after the pandemic subsides, I believe the jury is still out on that. There are still collaboration benefits from participating in in-person meetings. However, video conferencing is here to stay—particularly with workers who must engage with other co-workers that are hundreds or even thousands of miles away.

With this uncertainty, Crestron appears to be hedging its bets. Its HomeTime solutions bundle will appeal to those who continue to work from home, and desire a higher-quality video conferencing experience (though its volume potential will likely be limited to well-to-do homeowners and business executives, due to the fact that its pricing starts at $6,100). Meanwhile, Crestron’s Flex R-Series could be a cost-attractive, mobile alternative for corporate, government and even some small business accounts that require more professional-grade video conferencing capabilities. Starting at $9,000 (depending on the platform support needed), the Flex R-Series could be considered a bargain since its mobile format mitigates the need to outfit multiple conference rooms with fixed video conferencing equipment.

However things shake out, Crestron deserves credit for thinking outside of the box during COVID-19. Both are unique, premium solutions that are consistent with the legacy Crestron brand and extend the company’s value proposition to even more potential users.

Disclosure: Moor Insights & Strategy, like all research and analyst firms, provides or has provided research, analysis, advising and/or consulting to many high-tech companies in the industry. The author does not have any investment positions in the companies named in this article.

How to Choose the Right Microphones for a Boardroom

How to Choose the Right Microphones for a Boardroom

The following article has been re-posted from shure.com:

Clear communication is at the core of every successful business meetingWithout it, meaningful discussion is compromised, important ideas may need to be repeated and participants become frustrated, leading to a loss of productivity and a negative impact on your bottom line.

But, as companies need increasing agility in the digital age, smart and reliable audio solutions have become a tool to ensure that organizations stay ahead of competitors.

The successful deployment of a microphone or microphone system can play an essential role giving your company a communications edge. Using the right microphone in the correct environment can make an important difference in maximizing the effectiveness of your meetings.

With audio conferencing now increasingly in the IT team’s wheelhouse, this quick guide aims to give your team the confidence to implement flawless audio solutions in a range of corporate environments.

Factors Impacting Audio Quality

From meeting rooms to huddle spaces, it’s important to remember that every meeting scenario offers different and unique challenges. While there’s no one-size-fits-all solution, some essential factors are universal.

When installing a boardroom microphone and audio solution, professionals need to consider:

  • Room size
  • Number of attendees
  • Seating arrangement
  • Number of presenters
  • Presentation style

Looking at these fundamentals will help you make an informed choice about your microphones, and microphone system.

The Boardroom Scenario

Boardrooms typically accommodate between 6 and 30 participants who are usually seated at one large table. Microphones are common in boardrooms, both for teleconferencing and as a means of recording proceedings for archival purposes.

Attention is almost always given to the room’s aesthetics and acoustical characteristics. Room surfaces – ceilings, walls and floors –  often benefit from sound treatment materials, panels and furnishings in an attempt to optimize audio by making these spaces less reflective.

Key Issue #1: Room size

In some boardrooms, the greater the number of attendees, the greater the risk of intelligibility issues in certain areas. Speech level fades as the distance between the speaker and listener increases. The negative impact is often heightened when participants fail to face each other when speaking.

In these scenarios, a microphone solution incorporating voice lift technology can be very effective. Voice lift, available in most conference systems, amplifies the voices of attendees in one part of the room so other attendees can hear them clearly. It subtly enhances frequency ranges most critical for intelligibility to restore natural speech levels and ensure greater clarity.

Ceiling microphones can work effectively with voice lift applications, but only if they are extremely directional to avoid picking up sounds and subsequent reverberations from nearby loudspeakers. The microphone’s pickup area also needs to focus only on the desired group of talkers, even if participants lean back or stand up when speaking.

Key Issue #2: Security

Often in boardroom meetings, highly sensitive issues are debated or discussed. Security and privacy options are more important than ever before. Look for systems that offer:

Mute conversation

It’s important for a meeting to sound great, but it’s equally important for senior employees and directors to be confident that when they push the mute button, any confidential information is not heard.

Encryption

Encryption is an important security method for video conferencing. As AV conferencing equipment now sits on networks, organizations need assurance that these devices are not open to cybersecurity breaches.

For AV teams, this creates the new challenge of balancing the demand for high security without compromising on audio quality. Whether microphones are wired or wireless, the signal between network audio devices cannot be breached. No one within your facility, even those on your network, can listen to your meetings.

Key Issue #3: Room Acoustics

Room acoustics in the modern meeting environment are far more important than most people realize. Many contemporary spaces feature glass surfaces which are on trend for designers but cause headaches for audio, producing reflections that lead to hollow sound and reduced audio quality.

While applying acoustical treatments and consulting with an acoustics expert can help, microphone choice and placement are also key to overcoming the challenges of a room with hard surfaces. If microphones are aimed accurately, they will pick up less room noise and more of the essential communications required.

Key Issue #4: RF Interference

If you’re located in a city’s downtown area, wireless microphone systems are at risk of RF interference from other wireless equipment. Interruptions from these unwanted signals can ruin dynamic interactions with distracting noise and dropouts.

RFI (Radio Frequency Interference) is defined as an unwanted signal that compromises a sound system by directly interfering with wireless microphones or inducing noise in other audio components. Typical sources include FM radio stations, AM radio stations, walkie-talkies or cell phones. The resulting noise takes the form of unwanted buzzing, noise bursts or even music. If you’re implementing an audio solution in a dense urban location, make sure to evaluate the capabilities of microphones in combating these unwanted distractions.

Shure Microphone Solutions

In its nearly 100 year history, Shure has emerged as a global leader in pro audio, known for its game-changing engineering as well as its unassailable reputation for quality and reliability. Those attributes are present in Shure’s wide spectrum of meeting, discussion and boardroom solutions.

If a table has many meeting participants or is of an unconventional size, then end users might prefer the microphone to be elsewhere for less office clutter and better audio quality. In this case, Shure’s MXA910 Ceiling Array Microphone is a great solution. It works effectively whether the boardroom setting is fixed, temporary or multi-purpose. The Shure MXA910 with Intellimix® features state-of-the-art DSP technology that works intuitively to provide the best audio experience possible.

The MX395 Microflex Low Profile Boundary Microphone offers an economical microphone solution and works best when several are positioned along the center of a table.

Microflex Wireless offers greater versatility and more effective audio without the need for excess equipment clutter in the form of wires or plugs. It offers security from interference in corporate environment and larger meeting spaces. The MXWAPT8 Access Point Receiver is an 8-channel wireless access point compatible with Microflex Wireless microphone systems. It works well within the corporate environment as the supplied mounting plate and paintable cover allows discreet placement in boardrooms.

Directional and wireless microphones from the Microflex Complete Digital Conference System offer a variety of potential options for professionals all with a focus on delivering scalable world class audio within your meeting environments.

Flexible for Room Sizes and Types

Camera Tracking 

Camera tracking technology, also when used with the MXA910, can elevate your boardroom meeting, especially for larger gatherings. Multiple cameras will enable external viewers to see different angles and views of participants. Because the MXA910 quickly and reliably selects the right lobe for any talker, the camera tracking system always shows the appropriate view. When used in combination with a voice lift system, the pickup lobes of the MXA910 can be easily adjusted to precisely match a room’s configuration and capture audio from the desired coverage areas.

Confidential Conversation

The Shure P300 Audio Conferencing Processor’s Mute Sync feature can be used in tandem with the MXA910. This intuitive, programming-free LED mute sync functionality works with leading third-party software codecs including Zoom Rooms and Microsoft Skype and guarantees security is maintained so sensitive conversations can remain offline.

Shure Audio Encryption offers protection against any data breaches when used with the IntelliMix P300 Audio Conferencing Processor or Shure Audio Network Interfaces.

The network uses AES-256 encryption to protect confidential content flowing between Shure audio devices. This is one of the safest forms of network protection currently available and used by financial services organizations, government bodies and health care services

Take Control

Not that long ago, end users had to adapt to the demands of technology. But now, audio solutions are so advanced, they can adapt to each situation and be tailored to how you like to do business. It means you’re now free to stop worrying about audio quality and focus on what you do best: communicating clearly with clients and customers to drive your organization’s success.

Listen Technologies to Create Inclusive Guest Experiences in Disney Parks

Listen Technologies to Create Inclusive Guest Experiences in Disney Parks

The following article has been re-posted from nas.solutions/blog:

Listen Technologies, the leading provider of assistive listening systems for 22 years, is collaborating with Disney Parks, Experiences and Products to develop advanced technology that provides a more inclusive experience for guests. Listen Technologies will develop assistive technologies and tour solutions utilising the Disney MagicALL suite of Disney SyncLink® Technologies.

MagicALL is an accessibility platform featuring a suite of proprietary technologies, intellectual property and patents that enable all guests to experience the magic of Disney. MagicALL is for guests with hearing loss, who are deaf or blind, or guests who speak a different language. Disney licenses MagicALL to other organisations so they can use this technology to enable magical guest experiences everywhere.

In collaboration with Disney, Listen Technologies solutions will pave the way to bring products to market that dramatically improve experiences and increase inclusion for users whether they are in a theme park, a performing arts centre, on a tour or other destination.

In 2018, Listen Technologies entered into a technology agreement with Walt Disney Parks and Resorts to use Disney SyncLink, a synchronisation technology that delivers customised content and information. Together, the technology and solutions will deliver the right information at the right time and place to the right person, seamlessly.

“Imagine entering an immersive ride, exhibit, or performance and being able to listen in real-time to synchronised audio in your native language or hear clearly despite having hearing loss,” said Maile Keone, president of Listen Technologies. “Disney and Listen Technologies are making this possible. Our solutions, combined with Disney’s SyncLink Technology, will provide inclusive experiences for guests with hearing, visual or translation needs.”

“Disney is synonymous with delivering magical experiences to guests so Listen Technologies is thrilled to team with Disney on its MagicALL initiative and bring greater accessibility, inclusion and engagement to all people,” said Russ Gentner, CEO of Listen Technologies. “Listen Technologies is committed to improving life’s experiences by providing exceptional, personalised audio and content on any platform at any venue.”

Listen Technologies products provide a new level of connectivity by utilising a variety of advanced solutions for assistive listening as well as customised content for guided and self-guided tours. Listen Technologies will extend the inclusive, Disney MagicALL experience to concert halls, museums, houses of worship, stadiums, walking tours, and more, providing the technology to allow all types of venues to offer immersive experiences.

“We have a commitment to share our accessibility know-how and technology with companies around the world to help enhance experiences for everyone,” said Chief Safety Officer and Vice President for Disney Parks, Experiences and Products Greg Hale. “We are pleased to license Disney SyncLink® Technology to Listen Technologies to further develop seamless synchronised Disney© MagicALL experiences for guests with hearing, visual or language needs.”

How to sanitise Crestron touch screens

How to sanitise Crestron touch screens

Crestron touch screens are found almost everywhere: work, home, colleges and government offices. Given the current situation facing Crestron global customers, we wanted to provide simple steps on how to clean and disinfect Crestron touch screens to help protect the people who use them.

Keeping our customers and their families safe from the transmission of COVID-19 is our first priority. Per the CDC recommendations, frequent cleaning of high touch surfaces is important.*

To clean Crestron touch screens

  • Use any commercially available non-ammonia glass or disinfectant cleaner.
  • Apply a small amount of cleaner directly to a microfiber or a similar disposable towel or cloth-be sure the cloth is damp and not wet.
  • Wipe the glass touch screen clean.
  • Do not apply cleaner directly to any interface (as most of our systems are not waterproof). And do not wipe the plastic surrounding the glass.

Our goal is to make sure we’re doing all we can to keep our customers and their families safe. For more information and updates on approved cleaners check our online help article here.

Integrate 2019: Epson Showcase Next-Gen L-Series Projectors

Integrate 2019: Epson Showcase Next-Gen L-Series Projectors

The following post has been reposted from: https://www.channelnews.com.au/

At this year’s Integrate Expo, Epson Australia will demonstrate a 270-degree immersive video environment, which will house multiple L-Series projectors using cutting-edge technology and a seamless edge-blended experience.

The projectors will be housed in a custom-created structure built by Igloo Vision, who specialises in creating unique and bespoke audio and visual environments.

As a result, the combination of Epson’s projectors and Igloo’s structure will create a completely unique dark environment with content, including the latest geo-mapping.

Alongside the immersive video environment will be Epson’s “Size Matters” display area where visitors can experience the new 7,000 EB-L1070U paired with the ELPLX01 ultra-short throw lens.

Visitors will also be able to see exactly why “Size Matters”, particularly for education and corporate environments, by comparing different screen sizes and viewing angles on the stand.

The LightScene EV-100 projectors will also be presented to demonstrate real-time, real-world examples of what’s possible in these markets.

Epson, in collaboration with Avery Dennison, will also be showcasing its new digital signage solution which uses Vela switchable film and an ultra-short throw projector, which displays products behind a wall of glass that can be switched between clear and opaque.

Powered by “breakthrough” laser technology and a new 16:6 ultra-widescreen display, the interactive EB-1485Fi projector aims to demonstrate how they can “transform today’s conference rooms into the collaborative meeting spaces of tomorrow”.

This will sit alongside images created by the EB-L30000U projector, which is Epson’s brightest 3LCD laser projector with 30,000 lumens.

Sony Adds iRevo Digital Signage Software to BRAVIA Displays

Sony Adds iRevo Digital Signage Software to BRAVIA Displays

The following article has been re-posted from digitalsignagetoday.com

Sony has integrated the iRevo Digital Signage cloud-based software to its BRAVIA displays. The software offers both cloud capabilities and templates.

It also works directly with BRAVIA’s Android OS, which lets customers install the iDS App directly, which eliminates the need for a media player, according to a press release.

The BRAVIA displays offer 4K resolution, HDR images and HTML5. The iDS software can support videos, music, widgets, RSS feeds, social media content and live TV. Other features include:

  • Access playback screenshots and content analytics
  • Display emergency messages
  • Content scheduling

“As cloud adoption increases in every industry, we sought a provider who could bring those same benefits, including security, reliability and ubiquitous accessibility, to our community of professional BRAVIA users,” Mark Bonifacio, head of education segment, Sony, said in the release. “The iRevo integration for BRAVIA further supports Sony’s fundamental values of providing our customers with customizable solutions that support their business needs, while streamlining their workflow and addressing their largest challenges. The addition of the iRevo enterprise solution expands and differentiates Sony’s digital signage offerings, ensuring we have scalable options that meet a variety of customer requirements.”

Contact us at sales@visionone.com.au for more information.

Why Disney Cruise Line turns to Panasonic’s PTZ cameras

Why Disney Cruise Line turns to Panasonic’s PTZ cameras

The following article has been re-posted from na.panasonic.com.

Families on Disney cruises expect the kind of magical experiences the iconic Disney brand is known for, and a major draw is the world-class entertainment. Guests of all ages can enjoy interactive deck parties and immersive stage performances on the upper deck of each ship. This includes shows such as the “Frozen” Deck Party, Pirates in the Caribbean show and deck party and Sail-Away Celebrations that give guests the chance to see their favorite Disney characters.

To deliver outstanding live shows and entertainment on the outdoor stage, the production team at Disney Cruise Line utilizes point, tilt, zoom (PTZ) cameras positioned around the upper deck of each of the four ships in their fleet: Disney Fantasy, Disney Dream, Disney Magic, and Disney Wonder. The back of house camera is particularly important. It is used to provide wide shots and close-ups, thanks to its straight line of sight to the stage.

When it came time for Disney Cruise Line to replace these entertainment workhorses on their fleet, the team sought to upgrade their current technology with state-of-art cameras that would deliver on the promise of an unforgettable experience.

A stable picture even at sea

Cruise ships present unique challenges for capturing high-quality video. Obviously, there are swells at sea, but even in port a ship is constantly in motion. And the back of house camera gets mounted outdoors, on the aft funnel directly above the hum of the engine room, where wind, salt and spray add extra hurdles.

These cameras on the Disney Fantasy, Dream, Magic and Wonder had all exceeded their capital life. When weighing their replacement options, the entertainment team decided to leverage this opportunity to seek out a solution that would outperform their current equipment.

“We were looking for a product with superior image stabilization,” said Rory S. Roseman, a production rep for Disney Cruise Line Technical Operations.

“If we’re trying to get a shot 100 feet away from the stage, with that long distance, you’re going to see that vibration,” notes Roseman. Without the right camera to compensate for this, the images displayed on the large screen could be grainy, especially in close-ups.”

Disney Selected Panasonic

Roseman reached out to Disney Cruise Line’s partners at Disney Parks Live Entertainment for expert advice, knowing its audio, video and lighting designers could suggest the best solution for his needs. Their video team arranged a meeting between the cruise line team and Wes Carr, sales representative from Panasonic, to discuss the AV innovator’s line-up of professional pan-tilt-zoom cameras.

Carr recommended the AW-HR140, a rugged outdoor PTZ camera designed to work well in various environments and still produce broadcast-quality results. Disney Cruise Line was interested in trying out the  AW-HR140, so Carr was able to quickly arrange a two-week demo on the Disney Fantasy. Panasonic technician Michale Rusynyak came on board to swap out the existing camera, mounted on a shelf in the aft funnel. The installation went smoothly and the  AW-HR140 was compatible with the ship’s current control systems. Now all that remained to be seen was if the new camera was truly seaworthy.

“The video quality was improved compared to our previous cameras, and the built-in image stabilization allowed us to zoom in farther.” – Rory S. Roseman, Production Rep, Technical Operations, Disney Cruise Line

A direct line of sight to the stage

After the two-week demo, the footage captured was offloaded and reviewed to assess the camera’s performance. The team at Disney Cruise Line was impressed with the sharp, stable footage the Panasonic camera was able to capture while at sea.

“The video quality was impressive and the built-in image stabilization allowed us to zoom in farther,” said Roseman.

The trial was a success, Disney Cruise Line made the decision to upgrade the back of house cameras on all four of its ships with the Panasonic  AW-HR140. Now, with the high-quality video Roseman’s team can project, the experience of each deck party is enhanced for the guests. Learn more about Disney and Panasonic collaborations.

Contact us at sales@visionone.com.au for more information.

Epson’s Education Solutions

Epson’s Education Solutions

The following article has been re-posted from menafn.com.

UAE- Epson’s education solutions demonstrated at GESS pave way for more collaborative, interactive and dynamic classrooms.

(MENAFN – Dubai PR Network) Dubai, UAE; 24 February 2019: Epson’s market leading solutions for the modern classrooms on display at the Global Educational Supplies and Solutions (GESS) from February 26th 28th, makes learning more efficient as they connect collaborative groups, and empower both teachers and students.

On display at GESS are Epson’s bright full HD Projector EB-990U that offers multiple connectivity solutions; EB-710UI, which offers ultra-bright 100-inch Full HD images, and a set of collaboration and sharing tools to make creating engaging lessons easier; and WorkForce Pro WF-C869RD3TWFC printer that prints up to 84,000 pages without having to replace the ink, and uses up to 95 percent less power than competitive color lasers.

Jeroen Van Been, Director of Sales, Epson Europe B.V says: ‘At Epson, we understand education, and our solutions take into account the collaborative, technology driven classrooms of today. Our interactive display solutions provide a scalable image size, so every student gets a perfect view without losing image quality or needing constant zoom adjustment. Having the right sized image for a room can make a huge difference to levels of concentration, enjoyment and understanding. Our 3LCD technology combines high resolution, brightness up to 8,000 lumens for dedicated education sector projectors. We also have projectors with lumens up to 25,000 for other sectors. Our technology provides rich colours to produce vivid, engaging images even in brightly lit classrooms. Teachers can easily move around the room and effortlessly share Chromebook content with wireless connection to the classroom’s interactive display.

‘GESS, being the region’s foremost event to learn and experience the best solutions for teachers and students, is the ideal event for us to showcase our products and technology’, adds Jeroen.

Epson’s EB-990U projector, on display at GESS, is a full HD projector offering 3,800 lumens. With the iprojection app, it is easy to display content from PCs and smart devices. It comes with 16W speakers that provides powerful sound even in large rooms and removes the need for additional speakers, saving both time and money. A microphone input is also available.

Another highlight at the Epson stand is EB-710UI. It is a multi-PC projection software that allows teachers and students to share content simultaneously. The projector ensures that students can read everything on the screen with the interactive ultra-short-throw laser display solution, delivering collaborative lessons on a large scalable display to promote greater sharing and participation in the classroom. The moderator function allows teachers to remain in control, choosing what student content to display. It comes with a dual-pen and finger-touch annotation for easy control.

Time and cost savings are important to the education sector and Epson’s WorkForce Pro WF-C869RD3 TWFC, on showcase at GESS, saves on energy. Reduce waste with this reliable 4-in-1 business MFP, featuring predictable printing costs and low user intervention. The printer features a range of software and tools that provide secure printing options, efficient scanning and helps to manage devices remotely.

Epson will be present at stand B30, Sheikh Saeed Hall, DWTC.

Contact us at sales@visionone.com.au for more information.

3 Reasons to Use Interactive Digital Signage

3 Reasons to Use Interactive Digital Signage

The following article has been re-posted from digitalsignagetoday.com

No matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting.

Just like people are more likely to remember something if they write it down, they are also more likely to remember something if they have to engage with it, rather than just see it. We only remember 10 percent of what we read. We only remember 20 percent of what we hear. We only remember 30 percent of what we see. But we remember 80 percent of what we personally experience. That’s where interactive signs come in.

Not convinced interactive digital signage is for you? Here’s three reasons why interactive digital signage is a must.

It’s engaging

What are you most likely to stop and look at: a screen with a slogan and photo OR a screen that offers you the choice to look at whatever content you’re most interested in?

Probably the second option, right? 81 percent of survey respondents said that interactive content grabs attention more effectively than static content. So yes, it’s pretty obvious that we’re more likely to approach an interactive kiosk than a static sign (even if it’s on a digital screen). With interactive marketing your business can grow brand awareness, differentiate from your competition, increase customer loyalty, and increase profits!

In retail, making digital signage advertisements interactive increases a shopper’s likelihood to impulse buy. In fact, 70 percent of marketers found that interactive content is more effective in converting visitors. So, instead of displaying a photo or video of your products, get creative and think of ways your customers can engage with your products digitally!

It’s memorable

What are you most likely to remember: a screen with a slogan and photo; or a screen that offers you the choice to look at whatever content you’re most interested in?

Again, probably the second option! That’s because digital signage is inherently more memorable than traditional, static digital signage. Interactive advertising manages to hold the attention of the consumer longer, leading to a better chance of that consumer remembering your brand. Actually, unaided brand recall was 8 percent higher for interactive ads, and 10 percent higher for aided brand recall — for example when viewing a subsequent ad or piece of marketing.

Today the average person is bombarded with the equivalent of 174 newspapers of data every single day. That’s a lot of distracting information! In reality, the average person only retains about 10 percent of the information we hear, 3 days after we hear it.

So, by making our digital signage interactive, it increases the likelihood that your content will be retained among the 174-newspapers-worth of information we absorb in a given day.

It’s impactful

We can’t emphasize enough that consumers are demanding more and more from businesses. They’re looking for personable, meaningful interactions among a sea of constant distraction. This is exactly what makes having the ability to actually interest and engage them with your content so impactful.

By integrating interactive content into your digital signage strategy, you make it easier to gather impactful metrics — how many people are interacting, what are they interacting with, for how long, where are they dropping off, etc. You open up the doors to help make data-driven decisions that will ultimately impact your bottom line.

At the end of the day, it is of course important to carefully consider what content works best for your digital strategy and customer profiles. If interactive digital signage sounds like a good fit for both, you could be on the cusp of something incredibly impactful!

Contact us at sales@visionone.com.au for more information.

NEC Display Announces New Platform for Video Walls

NEC Display Announces New Platform for Video Walls

The following article has been re-posted from displaydaily.com

NEC Display Solutions of America, a leading provider of commercial-grade digital signage displays and projectors, announced its new 46” and 49” UN Series displays designed to make installing and managing video walls easier than ever through commercial-grade features such as color control, easy content distribution, and enhanced software capabilities.

Backed by NEC Display’s known quality and expertise in the video wall market, the new 46” UN462A and UN462VA are designed for digital signage applications and feature professional-grade panels with high-haze, anti-glare panel technology, FHD resolution and uniformity control across the entire digital canvas thanks to its rigorous factory self-calibration. The 46” display sports an ultra-narrow cabinet with a 3.5mm bezel gap. Meanwhile, the 49” UN492S and UN492VS adds an S-IPS panel with an ultra-narrow cabinet featuring a bezel gap of 1.8mm, ideal for corporate, cinema, house of worship, and retail signage customers.

“With our new UN Series video wall displays, we’re elevating our customers’ video wall capabilities by enhancing ease of use and delivering the commercial-grade quality and features that NEC is known for,” said Ben Hardy, Senior Product Manager at NEC Display Solutions. “Each display is calibrated to produce a uniform image out of the box, and we’ve maintained a high-haze panel, enhanced our daisy chain functionality, and future-proofed the connectivity options by adding a DisplayPort and HDMI out connection.”

The 46” and 49” UN Series displays feature improved color management with the addition of NEC’s proprietary SpectraView Engine that allows for self-calibration by connecting a sensor directly to the display, as well as making significant adjustments via the on-screen display. In addition, the UN Series feature improved NDWC capabilities with corner adjustment and uniformity correction and quicker recalibration techniques. The displays also include both DisplayPort and HDMI out connections to daisy chain signals from the internal media player for easy video wall installation and management. Meanwhile, the new TileCut function ensures the image does not get cut off when displaying content on non-16:9 video walls – a must for customers who need to ensure their content is always properly displayed.

“We’ve designed our new UN Series video wall displays to directly address the needs of customers who need video walls for digital signage, presentation, entertainment, or informational applications,” Hardy said. “With an anti-glare panel and accurate color reproduction, the UN Series offers close-viewing ability, presenting a cost-efficient indoor video wall option in addition to direct view LED panels.”

The UN Series’ impressive commercial-grade feature set is rounded out with a full steel chassis, faster processing times, and TileMatrix functionality for complete control over image adjustments on the wall.

Among other key benefits of each display:

  • Full commercial build with steel chassis, commercial-grade cooling fans and temperature sensor with self-diagnostics for 24/7 operation
  • Brightness up to 700 cd/m2
  • Raspberry Pi and OPS/Expansion slots for added content management capability
  • Direct LED-backlighting, translating to improved brightness uniformity, reduced power consumption and mercury-free components
  • Auto ID, Auto IP Address and Auto TileMatrix, which ease the time necessary to set up control and image properties across the video walls
  • FrameComp, which compensates for content lag in larger video walls with horizontal moving objects
  • Expanded daisy chain options with DisplayPort 1.2 and HDMI Out, which enables 4K UHD resolution pass through and TileMatrix capabilities across entire wall
  • NaViSet Administrator 2 software compatible, which allows asset management capabilities of the products as well as full control and task management
  • Uniformity calibration of each display for gamma, intensity, and RGB for color consistency from display to display

Contact us at sales@visionone.com.au for more information.

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