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November 9, 2016

BrightSign Unveils New Media Players

BrightSign, LLC^®, the global market leader in digital signage media players, today announced the first major overhaul of the company’s players in nearly two years. BrightSign’s lineup of digital signage media players has been completely redesigned and will ship with a portfolio of technology updates including an M.2 interface for Wi-Fi antennae or a solid-state drive (M.2 SSD). BrightSign’s free BrightAuthor software and the BrightSign Network are also updated with advanced digital signage features for enterprise-level performance.

“The digital signage marketplace is evolving rapidly. For that reason it’s important that our technology solutions not only support signage as it’s being used today, but that they also work flawlessly many years from now,” said Jeff Hastings, BrightSign’s CEO. “Customers can install our players today knowing that BrightSign software, hardware and networking solutions will serve them well in the future as they implement new and exciting digital signage features.”

BrightAuthor software v4.5 will enable a new feature on the HD, XD and XT players called Mosaic Mode, which allows a multitude of lower-resolution videos to be played in multiple video zones that add up to the total resolution decoding power of the player’s video decoder. CEA HDR 10 is supported on all players delivering a much higher contrast ratio and much wider color palette, complementing the higher resolution of 4K displays. And the ability to real-time encode and stream content from the player to another end-point or device is now incorporated in XD and XT players.

B-Deploy, a powerful new feature that allows customers to set up and deploy from tens to thousands of players all at once, can be used with the BrightSign Network, a BrightSign Partner CMS, or an on-premise secure corporate LAN with internet access.

BrightSign Network, including the new B-Deploy feature, now supports media and player tagging for highly targeted content distribution to large networks of players.

Each of the seven new players boasts a sleek new industrial design with a very slim profile under 1” in height that makes it possible to place the players virtually anywhere. All new players integrate H.265 (HEVC playback features) and HTML5. The top two product lines (XD and XT) offer a hardware-accelerated H.265 video decoding engine capable of 4K HDR 10-bit video playback.

BrightSign’s portfolio of digital signage media players is now comprised of seven players spanning four product lines:

BrightSign LS: Affordable, Compact and Fully Featured

BrightSign’s LS423 is a fully featured, commercial-grade player offering a superior alternative to consumer devices often chosen for price-sensitive digital signage installations. Based on the award-winning BrightSign HD platform, BrightSign LS423 delivers signature reliability and affordability, with a robust feature set including H.265 Full HD video decoding, a basic HTML5 engine, USB 2.0 type C, and networking.

BrightSign HD: Updated Classic with Mainstream Performance

BrightSign’s new HD models are updated with advanced technology that delivers power and performance for mainstream applications at a very affordable cost. Both the HD223 and HD1023 offer hardware-accelerated HTML5 engine and 1080p60 decode, along with BrightSign’s highly reliable media-handling platform and signature ease of use. All HD models support Gigabit Ethernet, as well as robust interactive controls and dynamic live content features.

BrightSign XD: True 4K Playback and Advanced Performance

BrightSign’s two new XD players are capable of decoding either two 1080p60 videos or a single 4K video and a single 1080p60 video simultaneously. Both the XD233 and XD1033 have Gigabit Ethernet and offer an advanced hardware-accelerated HTML5 engine.

BrightSign XT: State-of-the-Art Technology with Enterprise Performance

The BrightSign XT243 and XT1143 offer unsurpassed performance with the company’s fastest HTML and graphics engine and the most powerful CPU. This state-of-the-art technology for enterprise level digital signage installations supports dual video decode of one 4K and one 1080p60 video simultaneously. The hardware-accelerated HTML5 engine enables flawless playback of multiple modular HTML5 assets including CSS animations, Web GL and swipe/gesture interactivity. Both XT models support PoE+ and Gigabit Ethernet, and the XT1143 offers HDMI-in for Live TV playback.

For more information about BrightSign’s complete portfolio of digital signage hardware and software, contact Vision One on (03) 9467-3777.

October 29, 2015

LG Digital Signage Adds Value & High Exposure

A digital information display system building company is conducting a large-scale project of installing information-delivery signage at Seoul Metro stations, which are crowded all the time. In order to grab the attention of people quickly passing by, it was essential to choose a display with not only a clear image but also balanced color and high resolution from any angle.
“Since it is a large-scale project – installing 500 information delivery signs at 112 Metro stations – we chose LG’s product. LG’s IPS technology has a vivid and lifelike quality. It has no variation or color distortion and its color depiction is very detailed. Moreover, considering the large number of people always present where the signage was to be installed, the IPS panel was perfect for the project since it displays a clear, even image from any viewing angle.”
The LG product used for the project is the webOS 65-inch model just launched this year. As SoC Built-in model, it can play contents simply by plugging a USB without separate media player, making it easy to change and update contents.
Signage can be used as an effective advertising medium, carrying information about nearby shops. The contents can be updated easily and consumers can receive information about the shops close to the station on a wide screen display with a high-quality picture.

The public offered many favorable reviews about the signage at the Seoul Metro stations:

“The quality is absolutely fantastic with the best resolution and clarity.”

“It is the real No.1.”

“It seems to be displaying really vivid images.”

As usability is enhanced, the signage that accurately delivers diverse information through a vivid, high resolution display is becoming a popular advertising medium.

Along the passageway from Trade Center station to COEX, there is an eye-catching digital signage tunnel. Whereas the previous lighted advertisements at stations were static, the digital signage displays attention-getting video advertisements as well as media art.

The media tunnel, made of 126 55-inch IPS interconnected digital signage displays together reaching a total length of 27m, has created the biggest media advertising space in Korea. In addition, it has an action recognition program and interactive contents, enabling various communications with users. The space filled with LG digital signage is gaining attention for its increased advertising effectiveness thanks to its live contents and outstanding interior effect.
A video wall made of LG digital signage can also be seen at the exit of Gangnam station, which has the highest floating population. The applied model is the 55WV70MS, which has improved visibility due to its shine-out technology that provides a clear image even under direct sunlight or bright lighting. Although nine screens are used to compose one large display in a 3×3 format, the entire display overwhelms the space thanks to the ultra-slim bezels, combining to create an immersive viewing experience.
On either side of subway exit stairs, there is a 55-inch display that gives the impression of a photo frame due to the slim bezel. These displays provide up-to-the-minute information as people pass by, and thanks to the IPS panel they can be read from any angle.
A large video wall near the exit and display advertising board next to the stairs provide realistic and vivid contents benefiting the public by presenting necessary information and allowing corporations to maximize their promotion efforts.

LG Digital Signage not only offers advertising solutions but also adds beauty and value to any place. Its advanced technology has displays that are so visually appealing they serve as media art.

July 14, 2015

Interactive Display Market Worth $15 Billion by 2020

According to a new market research report “Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Application (Retail, Education, Healthcare, Entertainment), Panel-Size (17″ – 32″, 32″- 65″, Above 65″), & Geography – Global Forecast to 2020″, published by MarketsandMarkets, the total interactive display market is expected to reach $14,964.5 Million by 2020, at a CAGR of 12% between 2015 and 2020.

The Interactive Display Market is expected to exhibit high growth in the next five years. There is growing adoption of interactive displays in applications such as retail, hospitality, industrial, healthcare, government/corporate, transportation, education, entertainment, and other applications. The other applications such as residential and, military & defense are using interactive displays to train their personnel.

This report provides a detailed analysis of the overall interactive display market and segments the same on the basis of on product, application, panel size, and geography.

The objective of the research study was to analyze the market trends for each of the industries, growth rates of the various applications (retail, hospitality, industrial, healthcare, government/corporate, transportation, education, entertainment, and others) and the demand comparison of the products in the interactive display market such as interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors.

Apart from the market segmentation, the report also covers the Porter’s five forces analysis, the market’s value chain with a detailed process flow diagram, and the market dynamics such as drivers, restraints, and opportunities in the overall interactive display market.

This report profiles all major companies involved in the interactive display market such as Samsung Display Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions Ltd. (Japan), Elo Touch Solutions, Inc. (U.S.), Planar Systems, Inc. (U.S.), Horizon Display (U.S.), GestureTek, Inc. (Canada), GDS Holdings S.r.l. (Italy), Interactive Touchscreen Solutions, Inc. (U.S.), and Crystal Display Systems (England).

MarketsandMarkets also has a new study, detailing how the global digital signage market is expected to grow at a CAGR of 8.18% between 2015 and 2020, from $14.63 Billion in 2014 to $23.76 Billion in 2020. This report on global market analyzes the digital signage value chain, giving a clear insight into all the major and supporting segments of the industry. The market has been segmented on the basis of type, application, and major geographies (North America, Europe, APAC, and RoW). This report also evaluates market trends and technologies and market dynamics such as drivers, restraints, and opportunities along with the industry’s challenges.

The global market report profiles some of the key technological developments in the recent times. It also profiles some of the leading players in these markets and analyzes their key strategies. The competitive landscape section of the report provides a clear insight into the market share analysis of key industry players.

The major players in global digital signage market include, according to these reports, NEC Display Solutions (Japan), Samsung Electronics Co. Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), Panasonic Corporation (Japan), AU Optronics Corp. (Taiwan.), Planar Systems, Inc. (U.S.), Adflow Networks (Canada), and Omnivex Corporation (Canada).

June 29, 2015

HTML5 Ushers in Big Advances in Digital Signage Interactivity

The evolution of digital signage followed quite a linear path to where we are today. We first saw static imagery used for basic signage such as restaurant menus – at the time this was quite a breakthrough. It wasn’t long until video content was part of the mix. Explosive growth of video content was driven by affordable management and authoring tools that were increasingly easy to use. The next step in this evolutionary progression – and we’re already heading down this path — is interactivity.

The single-most important tool driving the next wave of interactive digital signage is HTML5, which opens up near-limitless possibilities for customer engagement. It enables a rich viewing experience that builds on the interactivity popularized by today’s smartphones and tablets. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe, pinch and zoom. This is an important breakthrough, as people are now engaging with signage displays in the same way they interact with their own personal devices. This marks a significant point in the evolution of digital signage. People are no longer viewers of digital signage, they’re participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer. They’re engaging directly with the content and as a result their comprehension and retention of the signage increases dramatically. This increased brand engagement is music to marketers’ ears because in most cases deeper brand engagement translates to increased sales.

Beyond the touch interaction described above, HTML5 delivers other extremely rich experiences for applications like the “endless aisle” in retail, powerful wayfinder solutions and real-time social media applications. And what’s especially impressive is that we’ve really just begun to see what HTML5 is capable of. The new generation of media players allows for the use of the flexible HTML5 authoring combined with superior media handling. The new media processors allow for smooth video playback, chroma/luma keying (green screen-type media composition) eliminating the typical “browser” experience with HTML5 video playback. But regardless of what the future holds, it’s clear that HTML5 is changing the way proprietors use digital signage to engage their customers.

June 16, 2015

Rise of the Network Video Wall

Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage.

This is driving companies to seek video wall solutions that are more powerful, more flexible and yet, like everyone else in the world, they don’t want to break the bank. Unfortunately, the current video wall market is hampered with costly and complicated solutions that all too often turn out to be limited in functionality. It’s time for new approaches to bring simplicity, flexibility and affordability to the video wall market.

The answer to this problem is leveraging standardized PC hardware instead of specialized AV hardware, and taking advantage of networks to simplify delivery. Deploying video walls using PC and LAN infrastructure means less specialized knowledge is required for setup, while also reducing the hardware and support staff needed to deploy large-scale video walls.

There are three different approaches to using the network to stream content to multiple displays within a video wall. The first way is to deliver the entire image to every display on the video wall and then have each display output only the appropriate cropped portion of the content. For example, with a 25-display video wall, all displays receive the entire image, but the player device located at each display crops and outputs only 1/25 of the total image. This approach works well for 1080p and lower resolution, but is not ideal for 4K and higher content because of its high-data requirements.

The second approach lets users pre-split and separately upload the cropped portions of the video. Player devices on each display talk to each other in order to maintain image synchronization. However, this method makes it time-consuming for customers to create content and upload portions to the video wall. It also eliminates many capabilities such as interactive content or real-time feeds.

The third approach to network video wall deployment involves content that is split, cropped, rotated, scaled at the server location. The server only sends the required section of the image to each display. It also uses network bandwidth much more efficiently, while also creating a high-performance and flexible video wall. This way, content is pre-split in real time and customers don’t have to waste valuable time preparing their video wall content.

More and more people are switching to network video walls, not only for cost-savings, but also for the flexibility benefits. Using the network allows for the PC or server to be placed anywhere in the building. Most other solutions require the server to be located right at the video wall, making it difficult to manage in high-traffic areas or hard-to-reach places.

Small zero-client devices can be placed at each display to connect over the network to significantly reduce downtime and allow the server to be located almost anywhere. Customers can even have displays in high-heat or greasy areas such as quick-service restaurants, without worrying about ruining the server.

Utilizing the network to power digital signage enables anyone to centralize the CPU and GPU processing. Previous approaches with network delivery required video walls to maximize the computing power at each display in order to support content and proper image synchronization. When done correctly, network-delivered video walls are more efficient and require much less hardware when computing power is centralized to one PC or server. The server connects to the client devices at each display, meaning all processing is centralized and easily supports stunning 4K content in a low-cost way.

Connecting video walls over the network provides a great range of capabilities for customers, while still remaining simple to manage and deploy. The amazing visual impact video walls have is undeniable. For those seeking simpler, more cost-effective video walls, the rise of solutions that leverage PCs and utilize the network is a very welcome improvement.

Userful Corp. is an industry provider of centralised, interactive display and virtualised desktop software designed to make it simple and affordable for organisations to implement and centrally manage interactive display infrastructure in the post-PC era.

June 1, 2015

The Rise of Targeted Content Delivery on Connected Digital Signage Displays

Over the last few months Berg Insight has been looking closely at the market for Digital Signage. This is a category of connected devices that each one of us is in contact with almost daily and includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. The first connected digital signage solutions were commercially launched almost three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped market potential is still vast and growth is showing no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 7.3 million units in 2014 at a compound annual growth rate (CAGR) of 18.7 percent to reach 17.2 million units by 2019. The number of digital signage displays in active use will at the same time grow at a CAGR of 20.2 percent during the next five years from 25.4 million units in 2014 to 63.8 million units in 2019.

One of the most exciting new growth opportunities for the digital signage industry during the next decade is targeted delivery of marketing content, i.e. displaying the most relevant marketing messages to the people closest to a specific digital sign. This concept has been discussed in the industry for years. However, targeted content delivery has thus far largely stayed in the experimental phase, in part due to that the targeting mechanisms generally have relied on imprecise technologies such as facial recognition software to estimate variables such as age and gender. Consequently, while retailers and brands have adopted digital signs of all forms and sizes, the marketing messages that are displayed are still today in most cases the same regardless of who is watching.

The opportunity for targeted content delivery on digital signs has evolved substantially in the last couple of years, due to the proliferation of smartphones and the advances that have been made in indoor location sensing solutions. In particular, Bluetooth beacons and NFC make very precise real-time positioning possible and widespread rollout of these technologies at retailers is imminent. Bluetooth beacons are for instance being integrated in lighting fixtures, electronic shelf labels and POS terminals. When the digital signage system is integrated with other IT systems – such as a customer loyalty program or a mobile wallet service – retailers and brands have the opportunity to deliver targeted content based on a broad range of parameters. In other words, the adverts that are displayed on digital signs in consumer electronics stores, supermarkets or department stores can be selected to match the profile of the persons located nearest to a specific screen with unprecedented accuracy. Berg Insight anticipates that this will be one of the key underlying factors that will propel digital signage to become one of the major platforms for digital marketing in the next ten years.

May 19, 2015

Interactive In-Store Experiences Could Make the Difference in Retail Survival

Today’s consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. The in-store experience lacks the detailed product data and customer reviews found on the store’s website, but the website lacks the tangible aspect one gets from the brick-and-mortar experience.

So, what’s a business to do about it? How do you please the customer who wants the best of both worlds?

The seamless experience

Retailers are finding that customer experience is just as important as product selection and price. Terry Jones, founder of Travelocity and Kayak, has said, “You can have great products, but if the customer can’t find them quickly, you’re dead. [Customers] care about finding and buying the product the way they want to buy it, where they want to buy it. You have to create the right experience for the right moment in the customer buying cycle.”

Understanding that customer experience encompasses what happens face-to-face, on a store kiosk, online or in a mobile app, the branding across all these platforms has to be consistent, and equally captivating.

GameStop President Tony Bartel has said that the biggest challenge for retailers is to create a customer experience that excites and inspires people to continue in an ongoing relationship, and that this is particularly challenging with millennials. “To remain relevant to them, we have to meet them where they are. They’re very seamless in the way they use data, so being able to create that consistent brand experience is very important. Authenticity is very important.”

Try different things

If at first you don’t succeed, dust yourself off and try again, right? There is no silver bullet for what is going to engage and impress your customers. For many companies, years of research and intelligence has gone into creating an optimal Web experience, yet their digital in-store touch displays and mobile apps leave features to be desired. Too often I see underutilized kiosks that lack the necessary functionality to be a useful shopping companion, and I’m frequently left wondering, where’s the software update?

At this year’s Retail’s BIG show, Kayak’s Jones provided advice to retailers: “I’m going to talk a lot about taking risks and how very important it is in today’s fast-moving environment. You have to create a culture that embraces experimentation and failure. However, you don’t have to bet the farm on your experiment. Small experiments, rapid prototyping, testing smartly and adapting quickly are important to limit your risk. You have to spend a great deal of time listening to customers to tease out where they want you to go. Yet customers won’t tell you the next revolutionary idea, you have to look beyond what’s immediately apparent. That takes reading and watching broadly, both inside and outside of your industry, to combine new technologies with social trends to create engaging new products.”

The future belongs to those who build the best consumer-facing network

“In order to be successful in today’s fast moving and highly competitive environment, retailers must offer unique products and services across all channels,” said Toys “R” Us Inc. Chairman and CEO Jerry Storch when asked what embracing an omnichannel approach means for retail leaders. “The future belongs to those that build the best consumer-facing network . . .”

And Toys “R” Us is doing just that; it has introduced a highly engaging interactive multitouch kiosk with gesture-recognition capabilities for one of their stores in Redwood, California. This interactive kiosk allows shoppers to check the availability of a specific product they’re looking for, and if it’s not available, they can order it at the kiosk and pick it up at a later time or find another Toys “R” Us location where it is available. This application is also available as a smartphone app. Customers can pay for the item they’re looking for within the app, and then pick up their item at a nearby store.

In this day and age, consumers really want to have it all and on their own terms. Companies who can successfully provide that will gain not just customers but evangelists.

April 7, 2015

A Video Wall With a Twist

Challenge

A cellular store in a Canadian mall wanted to catch the eyes of passing shoppers. The architect wanted more than a simple 5×5 video wall and designed it to fit into a corner with the last column on the adjacent surface. On top of that, the installer only had 3-4 days to get the job done.

“The challenge was the super narrow bezel, a 90 degree bend, and to maintain serviceability,” said Gil Gauthier, Certified Technology Design Specialist at Advance Pro in Winnipeg, Canada. Advance Pro is an electronic systems integrator for audio, video, communications, security and multimedia.

Solution

Gauthier said the biggest advantage of the ConnexSys system is the ability to hang the mount from standard strut channel, a common item for AV installers. “It’s kind of like the Lego block of the installer world,” he added.

Senior technician, Joe Premecz, expects to encounter imperfect walls on the job site, which makes lining up displays a challenge with individual mounts. The use of strut channel, though, to provide an even reference surface, allowed him to accommodate the distortions of the wall.

“By attaching the mounts to the steel, the panels were near proper alignment from the start,” he said.

The installer only had three days on site to put in the wall on top of working around the electrician, flooring and lighting installers. They were using ultra narrow NEC displays with no bezel and a total gap of 1 millimeter between displays. On top of that, the last column’s perpendicular placement would be a huge challenge.

To meet that challenge, Premecz said the ability to slide the displays horizontally and adjust the depth made it easy to line up the corner edges. They spent half a day making sure the strut channel was installed and square, then put up the 25 panels in about three hours.

“They were a huge time saver,” Premecz said.

Though there was a short turn around for delivery, Chief was able to ship the new mounts directly from the factory to arrive on site when needed.

“I know the installer kind of went white when he heard the 90 degree part,” Gauthier said. “It’s already a challenge to line up. If it wasn’t for those brackets, I don’t know how he would have done it.”

The micro adjustment allowed by the ConnexSys system to line up the screens safely before locking them in place, the quick leveling using strut channel to hang the main row of four screens, and the need for ultra precise alignment for the high definition content made the job possible.

“There’s no way it would have happened otherwise,” Gauthier said. “It keeps the installer happy. It keeps the job on track. And even if the customer doesn’t care about the bracket, they care that the wall works.”

Serviceability was also key. They needed front access to adjust and change content and software. The RapidDraw release system helped the installer pop out only the displays he needed to access at the time.

Results

The client is running live video, sporting events, and ads to draw people in to the store. Gauthier said any specs he does, he just puts Chief in now – that whatever extra price might be involved is more than covered by savings in installation costs, allowing the company to work tighter deadlines.

“Chief listened to installers,” Gauthier said. “This is a prime example of making life easier for installation guys. They said this makes life better and easier. It makes clients happier. The overall project was easier and smoother. It’s win win win. By looking after the installers, we are looking after everybody.”

March 30, 2015

Neiman Marcus tries on digital signage MemoryMirror

Luxury fashion retailer Neiman Marcus has started rolling out its MemoryMirror by MemoMi — a digital signage mirror that lets shoppers look at themselves in different outfits and compare looks.

The first deployment was in the retailer’s Walnut Creek, California, location, and more deployments are scheduled for San Francisco and Dallas stores.

According to the company, the MemoryMirror captures images and video of everything shoppers try on, allowing customers to see outfits side by side as well as a 360-degree view. The images can be shared via email and social media, or with a sales associate for future recommendations.

MemoMi and The Neiman Marcus Innovation Lab (dubbed the iLab) worked together for several months to develop a product that was unique to Neiman Marcus, according to the companies. Significant research was done on user behavior and developing the interfaces to create the best overall experience. A special sales associate interface was added to allow associates to send personalized recommendations to customers directly from the Mirror.

“Superior customer service starts with a great overall experience. The Memory Mirror allows our customers to capture a variety of still and video images that can be shared with friends and allow the customer to see how an outfit looks front and back and while moving,” Neiman Marcus Group CMO Wanda Gierhart said. “The initial introduction resulted in an immediate and positive reaction, and we’re looking forward to delivering this unique experience to more customers as we roll it out into additional stores.”

November 27, 2014

Inside Interactivity

Vision One has been providing excellence in the AV/T (Audio, Visual, Information Technology) industry for over 16 years to Melbourne’s schools and businesses. Providing audio, visual and information technologies, Vision One offers an expansive range of integrated solutions, tailor-made to fit each individual customer’s needs.

Our “Inside Interactivity” video gives customers an inside look into how interactive technologies can change any operational landscape.

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