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Real Mirror-like Interactive Signage

Real Mirror-like Interactive Signage

Elevate your traditional mirror into a futuristic, appealing display that brings a ‘wow’ factor to any customer-facing environment. Samsung’s MLE Series display is a multi-functional hybrid display that adds unparalleled clarity and readily-available information to any mirror setting. The polarized film overlay within MLE displays ensures higher transmittance and reflectance in order to attain a more realistic product view. The MLE Series displays add ambience to any retail setting through a sleek, pristine design. With an embedded proximity sensor, built-in WiFi and integrated Samsung MagicInfo software, MLE displays can be leveraged as an all-in-one retail solution, allowing for the displays to become a valuable tool for driving and managing retail sales.

 

A Captivating Mirror/Signage Hybrid Display

Samsung’s MLE mirror displays create a more engaging and informative customer experience by combining the power and reach of digital signage with the visual clarity of a standard mirror. Featuring high (55 percent) reflectance, the MLE displays clearly portray both real-time mirror imagery and complementary content with minimal visual impairment. Through improved visual accuracy, the MLE display can serve as a valuable sales tool that persuades and informs customers.

Clearer, More Visible Presentation

The unique composition of Samsung’s MLE mirror displays offers consumers a more realistic and complete product view. Featuring a polarized film overlay, the MLE mirror displays deliver superb transmittance (90 percent) and advanced reflectance (55 percent) that reduce visual distraction. As a result, customers can enjoy clearer and more vivid content than standard half-mirror format alternatives offer while simultaneously receiving higher-performing mirror visibility.

Distraction-Free Design

Samsung’s MLE displays elevate the traditional mirror through a bezel-free design that further keeps viewers focused on reflected and shared content rather than on the signage itself. Additionally, this bezel-free composition grants retail owners added flexibility to take their mirror display arrangements even further. Several MLE displays can be combined into unique, video-wall style arrangements without gaps or inconsistencies between screens, generating endless visual possibilities.

Seamless Mirror and Content Transition

As shoppers approach and depart, the MLE displays’ embedded proximity sensor instinctively transitions between traditional promotional signage and a clear mirror. Retailers can set the sensors to activate once motion is detected at one of three distances (0.7m, 1.0m and 1.5m), while also pre-setting the display to shrink (small-image mode) or expand (full-image mode) featured imagery. Users also have the flexibility to set the shape and position of the expanded or contracted content to match specific motions.

Easy Content Control

Enjoy the versatility of expanded connectivity to mobile devices, from easy media sharing and screen control to simple content mirroring from a tablet or mobile phone to your display. With Samsung MagicInfo content management software, selecting and scheduling software is simple to control with either an RS232 or LAN/WiFi connection.

Powerful System-on-Chip Performance With a Quad Core CPU

Powered by a System-on-Chip (SoC) semiconductor and quad core CPU with 8GB of storage, Samsung’s SMART Signage Platform is an open and integrated player side media platform that provides a powerful, streamlined solution to reduce TCO for digital signage deployments, through savings in hardware, installation and operating costs

Enhanced Connectivity Options

2 USB, DVI, DP, HDMI, Component and Composite inputs provide enhanced connectivity to meet your business’ digital signage needs.

HTML5 Ushers in Big Advances in Digital Signage Interactivity

HTML5 Ushers in Big Advances in Digital Signage Interactivity

The evolution of digital signage followed quite a linear path to where we are today. We first saw static imagery used for basic signage such as restaurant menus – at the time this was quite a breakthrough. It wasn’t long until video content was part of the mix. Explosive growth of video content was driven by affordable management and authoring tools that were increasingly easy to use. The next step in this evolutionary progression – and we’re already heading down this path — is interactivity.

The single-most important tool driving the next wave of interactive digital signage is HTML5, which opens up near-limitless possibilities for customer engagement. It enables a rich viewing experience that builds on the interactivity popularized by today’s smartphones and tablets. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe, pinch and zoom. This is an important breakthrough, as people are now engaging with signage displays in the same way they interact with their own personal devices. This marks a significant point in the evolution of digital signage. People are no longer viewers of digital signage, they’re participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer. They’re engaging directly with the content and as a result their comprehension and retention of the signage increases dramatically. This increased brand engagement is music to marketers’ ears because in most cases deeper brand engagement translates to increased sales.

Beyond the touch interaction described above, HTML5 delivers other extremely rich experiences for applications like the “endless aisle” in retail, powerful wayfinder solutions and real-time social media applications. And what’s especially impressive is that we’ve really just begun to see what HTML5 is capable of. The new generation of media players allows for the use of the flexible HTML5 authoring combined with superior media handling. The new media processors allow for smooth video playback, chroma/luma keying (green screen-type media composition) eliminating the typical “browser” experience with HTML5 video playback. But regardless of what the future holds, it’s clear that HTML5 is changing the way proprietors use digital signage to engage their customers.

 

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